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Sensis® e-Business Report

e-Business Report coverThe annual Sensis® e-Business Report tracks SME use of technology and electronic commerce activity. Since June 2005, the report has incorporated information from the Sensis® Consumer Report on consumer behaviour and attitudes towards e-business.

Topics include:  

  • Optimising E-Mail usage
  • Permission-based E-mail marketing
  • Building and managing a website
  • Website hosting
  • Online advertising
  • Business automation
  • Electronic customer relationship management
  • Wireless e-business

The Sensis® e-Business Report is primarily based on findings from the Sensis® Business Index, which is drawn from surveys of 1,800 metropolitan and regional SMEs.

Each report below will open as an Adobe Acrobat file in a new window.

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  • Sensis® e-Business Report - September 2013

    September 2013

    More Australian small to medium businesses (SMEs) are capitalising on Australia’s rapid use of smartphones and tablets, according to the annual Sensis e-business report.

    pdf icon  Sensis eBusiness Report 2013 (2.07MB)

  • Sensis® e-Business Report - August 2012

    August 2012

    Sensis® e-Business Report 2012 shows significant growth in the ownership of smartphones, tablet devices and wireless internet access among small businesses and consumers, who are gradually getting more savvy about responding to an increasingly mobile online customer base.

    pdf icon  2012 Sensis E-Business Report (369.41kB)

  • Sensis E-Business Report 2011

    October 2011

     This special report examines a selection of small and medium sized enterprises and their attitudes towards, and experiences with, e-business. Research with 1,800 SMEs was undertaken across a range of online technologies, including the internet and email. Results in this report also include data on Australian consumers, which was collected concurrently through a consumer survey of 1,000 consumers.

     pdf icon  E-Business Report 2011 (334.40kB)

  • Sensis e-Business Report September 2010

    September 2010

    Sensis® e-Business Report 2010 showed mobile internet usage almost doubled in the past year, with Australians turning to their phones to access the internet even when a computer may be available. For Australian small and medium businesses, it showed despite their continuing take up new applications like social media marketing, very few have developed a digital business strategy to make the most of opportunities.

    pdf icon  2010SeptemberSensise-BusinessReport (333.19kB)

  • The Sensis® e-Business Report - August 2009

    August 2009

    Sensis® e-Business Report 2009 showed of those SMEs that are connected to the internet, 96 per cent now have broadband connections, up from 94 per cent last year. With 26 per cent of Australians now using their mobile phones to search on the internet, with searching for information on products and services, using social networking sites and looking for suppliers of goods and services the most popular usages.

    pdf icon 2009_Sensis_e-Business_Report.pdf (302.03kB)

For more information on the Sensis® e-Business Report

email us

For more information about commissioing Sensis to produce a report, please contact

Christena Singh
Manager, Sensis Insights
03 8653 4896