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Driving Your Business Series

We’re on the road to just about everywhere with our inaugural Driving Your Business campaign, which comes complete with expert-led seminars and a couple of branded beaut utes that will make us very hard to miss! Kim Van Prooyen with one of our sponsored utes at The Internet Show launch of Driving Your Business.

As part of Sensis’ commitment to supporting the SME sector, we’re hitting the road with the Driving Your Business nationwide campaign, developed to help Australian small-business owners learn about the vast opportunities available to them in this complex digital world.

A feature of the campaign is as series of free digital seminars, which we’ll be holding right across the country. Presented by a rotating roster of Yellow Pages experts – Simon Betschel, Sally Davies and Evan Ravensdale – the seminars will present simple solutions to capitalise on digital marketing opportunities to help businesses grow.

Kim Van Prooyen is the Sensis Ambassador and ‘face’ of the campaign, and media spokesperson.

One of our Driving Your Business beaut utesAnother ‘face’ - of sorts - to the campaign are a couple of snazzied-up utilities (thanks to ‘car partner’ Mazda), which will be trekking around the country with the campaign.

Kicking off in Brisbane on 17 May, the campaign will tour the nation for around six weeks, stopping by all key Australian capital cities.

In each location, we’ve working closely with Field Marketing to tap into local Small Business Associations that have come onboard as ‘event partners’ and will extend the invitation to their members on behalf of Sensis. They’ll also have a presence at the events on the day.

Sensis Drive Your Business SME Event Partners:

  • Sydney – Sydney Business Enterprise Council
  • Melbourne – VECCI
  • Brisbane – Qld Gov Small Business Solutions, the Ipswich City Council and the Ipswich Chamber of Commerce
  • Adelaide – Business SA
  • Hobart – Tas Small Business Council
  • Perth - Small Business Centre and the Small Business Development Corporation

Where and when?

  • 17, 18 and 19 May – Brisbane: event presented by Sally Davies
  • 24 and 26 May – Perth: event presented by Evan Ravensdale
  • W/c: 30 May – Adelaide: event presented by Evan Ravensdale
  • 8 June – Hobart: event presented by Simon Betschel
  • 14 June – Melbourne: event presented by Simon Betschel
  • W/c: 20 June – Sydney: event presented by Simon Betschel
Launched at The Internet Show

The Driving Your Business series made its official launch yesterday (Wednesday, 4 May) by taking advantage of Simon Betschel’s speaking opportunity at The Internet Show. Simon addressed an excited audience with his presentation ‘Making digital advertising work for you - Generating real leads through your digital presence’. Complete with ute and ambassador Kim, the Internet Show provided a fantastic opportunity to showcase the upcoming campaign to an audience of tech-hungry businesses.

Tour support

The tour will also be supported before and throughout its journey with traditional and online media relations, including coordinated photo opportunities that ensure the initiative gains widespread, national media coverage. Social media will also play a roll in the external communication of the events.