MacroMatch®

The Macromatch® service is designed to maximise the value of your customer data. Macromatch® provides data validation services to help keep your customer data as up to date and complete as possible.

MacroMatch® utilises the Yellow™ and White Pages® directory listings to help maintain the accuracy of your customer database and lift the success rate of your telemarketing and direct mail initiatives. The MacroMatch® service can accurately verify and append phone number or address information to a contact database for both residential and business data. MacroMatch® can also check your database with external data sources to provide further data enrichment.

• Reduce the number and cost of wasted attempts at contacting your customers or prospects by phone or mail.
• Provide increased confidence that any direct mail campaigns will actually reach the right people.
• Reduce mail costs with Delivery Point Identifiers (DPID) appending for bulk mail discounts.
• Reduce the chance that a customer receives a communication with their name or address incorrectly spelt.
• Understand the quality of your own data through our comprehensive Data Quality Report.

• Track customers who have moved addresses with National Change of Address register (NCOA).
• Keep your data compliant with Government regulations ie. Do Not Call Register (DNCR).

The MacroMatch® suite provides several options for you to choose from.
Have addresses or phone numbers appended or verified for business and residential databases. Have addresses appended for customers who have moved. Have addresses returned from a customer name and phone number.
And if you want to fully maintain your database, our Total Quality product will apply all the above techniques to keep your data as accurate and complete as possible.

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