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Industry Segmentation
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Refine your marketing message by knowing what industries your customers participate in
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Sensis’ Industry Segmentation service provides the capability to segment your customer database by industry.
Industry segmentation can provide you valuable insight for planning your strategic and tactical sales and marketing activities.
This segmentation capability provides appended ANZSIC (Australia and New Zealand Standard Industry Classification) codes and descriptions to business records in your database.
Industry segmentation can also unlock a wealth of information on Australian and New Zealand industry segments through sources such as the Australia Bureau of Statistics.
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ANZSIC industry classifications are derived from the Yellow™ directory's (more than 2 million business listings) business categorisation and heading structure. The synergy with Yellow enables ANZSIC codes to be linked to the most appropriate Yellow™ Headings. This means that where we find your customers listed within Yellow™, ANZSIC codes and descriptions can be returned.
Let our Industry Segmentation Service help unlock the value of your data.
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