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Geographical Data Enrichment
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Improve your marketing efforts by knowing the geographic area your customers reside in
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Sensis’ Geographical Data enrichment service offers location data that can be appended to your already enriched customer database.
You can locate exactly where your customers reside and use this insight to better target your sales and marketing activities in specific geographic areas.
The service provides several geographic units by which your data can be enriched.
1. Specific latitude and longitude coordinates
The service can pinpoint where your customers are located and provide a latitude and longitude coordinate. We use data from our mapping location product Whereis, along with Telstra’s Internal Geographic sources, providing you with accurate location coordinates.
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2. Local Government Area (LGA)
The service can also pinpoint which Local Government Area (LGA) your customer resides in. This data enables you to analyse your marketing efforts based on geographic zones. Statistics and data collected by local governments can also be used to further understand the makeup of your customers.
3. Census Collection District
If you want a deeper understanding of your customers, our service can append Census Collection District codes to your customer database. CCDs
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| are the smallest commonly used geographic unit for which there is demographic data available through the Australian Bureau of Statistics. |
With this geographic data and the availability of other geographic units, you have a powerful combination of data sources that can provide you with an intimate understanding of your customers.
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