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Sensis® Business Information Services
Sensis® Business Information Services (BIS) delivers information and marketing solutions to government and businesses. Our solutions are based on Sensis’ market leading content and data network. We specialise in data quality and enrichment services, directory and verification services and location intelligence solutions.
Data Quality & Enrichment Services
Sensis BIS provides several data enriching services including; data validation services; industry segmentation and geographical data services. Our solutions are designed to help:
- Improve the integrity of your customer data
- Improve the success rate of telemarketing and direct mail campaigns
- Refine your marketing message by knowing what industries your customers participate in and the geographic area they reside in
MacroMatch®
Our MacroMatch® service provides data validation services designed to help improve the integrity and quality of your customer data. The MacroMatch® service can verify and update the phone numbers and addresses of your customers and prospects using the White Pages® and Yellow Pages® directories.
In addition to the MacroMatch® service we can also enlist external data sources to give you the most accurate and up to date information as possible.
Industry Segmentation
Our Industry Segmentation service enables you to segment and analyse your database by industry helping you to refine your sales and marketing activities.
Geographical Data Enrichment
Our Geographical Data Enrichment service can append different geographical information to your business records enabling you to gain rich insights into your customer’s behaviour.
Directory & Verification Services
Sensis® BIS use the industry leading White Pages® directories content to provide directory and verification solutions to businesses.
White Pages® TotalCheck
- Faster contact data entry
- Real time validation of contact data
Our award winning White Pages® TotalCheck solution combines the White Pages® directories listing data with the Australia Post Postal Address File to provide you with a real time contact verification service. TotalCheck™ is designed to help you optimise your contact data entry through improve accuracy and faster entry.
White Pages® Direct Access
- Enhance your customer service experience
- Increase staff productivity through efficient search capability
Our White Pages® Direct Access product provides commercial grade electronic search access to the White Pages® directories. Direct Access can help you provide directory assistance services to your customer base or be utilised for internal directory services.
Location Intelligence Solutions
Sensis BIS provide distinct intelligence solutions that range from analysis that will giver you greater understanding of you market place to the integration of dynamic maps in your business applications.
BizScope®
- Map your customers, competitors and the market
- Enhance your marketing activities based on location intelligence
Our BizScope® product is designed to provide you with a deeper understanding of your customers, competitors and your potential market by mapping their location in relation to your business and to each other. You can visually analyse your marketplace to help you tailor your marketing activities, formulate your competitive strategy and more effectively target your customers.
Whereis® API
- Make it easier for you customers to find you
- Plan your routes and track your assets more efficiently
Our Whereis® API product enables you to easily integrate dynamic Whereis® maps into your business applications. You can use this to assist your customers to find one of your stores or to help track your assets and plan routes for your deliveries. Improve your efficiencies and make life easier for you and your customers.
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