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  • Sensis CEO Bruce Akhurst speaks with Ross Greenwood

    01 Jul 2010

    Respected business finance commentator Ross Greenwood recently spoke of Sensis as the "great litmus tests for the health of businesses around the country". Hear Ross speak with Sensis CEO Bruce Akhurst about small business confidence and profitability during the current economic climate on Sydney's 2GB and Melbourne Talkback Radio.

    wmv icon Bruce Akhurst speaks to Ross Greenwood (1.84MB)

  • Mobile, on-demand ads set to revolutionise advertising

    23 Jun 2010

    Bruce Akhurst spoke this week at the Australia Israel Chamber of Commerce luncheon. His speech to approximately 350 guests looked at the future for marketing and media, with Bruce conveying two key messages: Firstly, we’re on the verge of a ‘big bang’ in digital advertising. The next digital decade will make the last one look like sleepy hollow. And secondly, this decade could revolutionise the value of marketing and media to businesses, consumers and society in general. But this will only happen if we re-think the role of marketing: evolving it from targeting markets to helping people. 

    pdf icon BAkhurst AMCHAM Jun10 (116.77kB)

  • Bruce Akhurst Discusses ‘The Challenge of Choice’

    01 Jun 2010

    The explosion of digital media has given people choice. Consumers can access media whenever, wherever and using whatever device they choose, while advertisers can choose from more ways to advertise than ever before. Sensis CEO, Bruce Akhurst addresses the American Chamber of Commerce about Sensis’ journey from print directories to a diverse, multi-brand, multi-channel advertising network. He discusses the challenges Sensis has confronted along the way, including finding new approaches to the company’s products and commercial model, customer relationships and technology.

    pdf icon  BAkhurst AMCHAM Jun10 (116.77kB)

  • Mark Shaw speaks at AIMIA’s 7th Future of Digital Advertising

    28 Jan 2010

    Mark Shaw General Manager of Sensis’ MediaSmart takes to the stage to state that the internet is peaking too early and those working in digital media are too obsessed with beating traditional mediums to become the number one in terms of advertising spend. According to Mark, the online industry should instead work more closely with its rivals and in turn help to grow the entire online ad market rather than fighting to take the top spot in advertising revenue terms.

    pdf icon MShaw AIMIA Jan10 (2.86MB)

  • How can government reach audiences online and via mobile?

    10 Sep 2009

    Sensis' General Manager of Marketing, Michelle Sherwood addressed four key questions in her presentation at the Australian Marketing Institute's Government Marketing & Communications Conference in Melbourne:

    Why and when do people contact government?
    How do people search for government information?
    How can government reach audiences effectively online?
    What are the opportunities presented by mobile?

    pdf icon M Sherwood AMIGovMarcomms Dec 09 (1.18MB)