Make room for Adelaide’s health kick! The latest headings in the 2010 Adelaide Yellow Pages® Book has revealed the city’s supplies of Acetylene and Asbestos Products have dried up and made way for Personal Trainers, Alternative Health Therapists and Surfing Instructors.

As distribution of the 2010 Yellow Pages® Book commences across Adelaide, the changes in Yellow Pages® headings over recent years provides a fascinating snapshot of changes to our lifestyle, technology and interests today.

The directory shows the needs of Australians have shifted to focus on health and environmental products and services as well as a greater demand for special interest and leisure activities.

From Archery enthusiasts to UFO spotters, there is almost 1,000 clubs listed in the 2010 Adelaide Yellow Pages® Book. Looking back to a 1956 edition of the ‘Pink Pages’, as it was called then, the only clubs featured in the directory were of a racing theme. The four clubs listed included a Jockey Club, a Cycling Club and a Trotting Club, as well as a Tattersalls Club.

The 2010 Adelaide Yellow Pages® Book also shows demand for Crumpet Makers, Pencil Manufacturers and Photo Engravers has all but vanished, having been replaced with a whole new swagger of ‘essential’ services including Cosmetic Surgeons, Parachuting Instruction and Pet Insurers.

More common products and services have also received a much needed language makeover. The outdated ‘Discotheques’ heading has been replaced with Nightclubs, Handyman’s Equipment has been updated with a politically correct Hardware Retail heading and Hunters & Trappers can now be found under Pest Control.

Connecting Australian buyers and sellers for more than 80 years now, the Yellow Pages® Book is used by people in Adelaide more than 664,000 times a week, with nine out of 10 searches resulting in contact with a business and of those, seven out of 10 resulting in a purchase¹.

Yellow Pages® Group Product Manager, Stephen Harvy, said through its role supporting small businesses and helping to drive economic activity in Adelaide, the Yellow Pages® print directory has captured a unique piece of our history.

“Print is at the heart of the Yellow Pages® multi-channel network, we’re extremely proud of the role the directory plays in society, helping to connect buyers with hundreds of thousands of small businesses across Australia. It continues to be a much loved one-stop-shop for just about anything people in Adelaide need,” he said.

“The first ‘Pink Pages’ was introduced in Adelaide in 1926, and the total circulation was 35,000. Now with over 80 years in the Adelaide market and with 619,700 directories in circulation, the Yellow Pages® Book provides a unique chronicle of tastes, trends and economic activity.”

“We are also working hard to improve sustainable practices and will meet the South Australian Government’s plastic bag legislation. In doing so, we are using a new biodegradable bag in the distribution of the 2010 Adelaide Yellow Pages® Book where we need to protect them from the elements,” Mr Harvy said.

With the delivery of this year’s Yellow™ directories, Mr Harvy encouraged people to recycle their old directories by putting them in their regular kerbside recycling service.

“Last year people in Adelaide recycled an incredible 84 per cent of their directories and re-used another 14 per cent, which is a world-class result. Now the challenge is to raise the bar again and recycle or re-use even more old directories,” Mr Harvy said.

Paper for the Yellow Pages® and White Pages® directories contains a minimum of 40 per cent recycled paper fibre.

For more information about what can be recycled in your local area visit the www.recyclingnearyou.com.au website – bought to Australians via a partnership between Sensis and Planet Ark.

¹ Independent research of people aged 18-64 conducted by TNS in Sydney, Melbourne, Brisbane, Adelaide and Perth, October 2006–March 2007 & July 2007–September 2007.

About Sensis

Sensis is Telstra's advertising business and Australia's leading directories information resource, helping Australians find, buy and sell. Sensis delivers innovative and integrated local search and digital marketing solutions via print, online, voice and mobile channels to connect Australians 24 hours a day, seven days a week. Sensis' powerful, multi-channel portfolio provides an unparalleled local information source incorporating the White Pages® and Yellow Pages® directories; the MediaSmart digital advertising business; the Whereis® digital mapping business; the Citysearch® entertainment and lifestyle website; the sensis.com.au search engine; the 1234 operator-assisted, premium voice information service; and the accommodation website gostay.com.au. Sensis is also a partner in some of China's most popular websites including real estate and home furnishings website, SouFun.com; auto websites Autohome.com and Che168.com; and digital devices websites IT168.com and PCPop.com.cn.