Sensis’ digital media business MediaSmart has added two leading international soccer sites to its sports category, cementing its position as the number one internet sports network.

The new sites, tribalfootball.com and goal.com, are two of the most popular soccer sites in the world, with a combined viewer base in excess of eight million unique browsers per month internationally.¹

Commercial Director Mark Shaw said advertisers would now be able to reach footy fans across all codes through the MediaSmart network.

“Australia is a nation of footy nuts, which has traditionally meant AFL and rugby.

“Since the World Cup, we have seen soccer’s popularity grow quite substantially in Australia, and these supporters tend to be very passionate.

“MediaSmart has historically had the dominate position online for AFL and NRL. With the addition of our new soccer sites, advertisers can now reach the full spectrum of footy fans with one buy,” Mr Shaw said.

Tribalfootball provides a stream of football news stories every hour of the day, with global contributors providing information on all leagues. It has a viewer base of more than 200,000 Unique Browsers from Australia, with an average time spent on the site of 4.25 minutes.²

“We can see just how much soccer has gained the hearts and minds of Australians, with the latest Nielsen data showing Tribalfootball ranking as the third most visited footy site in Australia,² behind afl.com.au,” he explained.

Goal.com has the largest and most consistent online football fan base in the world. It produces 17 editions in 14 languages and has 450 editors globally. The site creates an interactive relationship between fans, athletes, coaches, team and the experts. It currently has an Australian audience of 170,000 unique browsers³ per month and is yet to be ranked by Nielsen.

MediaSmart is the number one online ad network for sport, with more than three million unique browsers per month across the sporting sites. The network covers football, cricket, surfing, soccer, car racing sites, as well as real-time sports news with BigPond Sport.⁴

“It’s not just the size of our network that is powerful; it’s how we engage this audience.

“Sports fans can get exclusive video content, such as match replays, player interviews, highlight packages, in-car camera and real time race reporting.

“There are tipping competitions, blogs and loads of user interaction,” he concluded.

MediaSmart’s sports network includes the latest up-to-the minute results and highlights from BigPond Sports Weekend.

About Sensis

Sensis is Telstra's advertising business and Australia's leading directories information resource, helping Australians find, buy and sell. Sensis delivers innovative and integrated local search and digital marketing solutions via print, online, voice and mobile channels to connect Australians 24 hours a day, seven days a week. Sensis' powerful, multi-channel portfolio provides an unparalleled local information source incorporating the White Pages® and Yellow Pages® directories; the MediaSmart digital advertising business; the Whereis® digital mapping business; the Citysearch® entertainment and lifestyle website; the sensis.com.au search engine; the 1234 operator-assisted, premium voice information service; and the accommodation website gostay.com.au. Sensis is also a partner in some of China's most popular websites including real estate and home furnishings website, SouFun.com; auto websites Autohome.com and Che168.com; and digital devices websites IT168.com and PCPop.com.cn.