Australians will have no excuse to miss a bargain this Christmas as Trading Post® launches its new mobile shopping site.

Launching Trading Post® Mobile, General Manager Sensis Mobile, Amanda Brook said the business continues to focus on providing its products through a variety of channels so Australians can find a bargain with Trading Post® anywhere and at anytime.

For Trading Post’s existing buyers and sellers the introduction of mobile extends the online experience to the palm of their hand. The ability to bid, buy and track their Trading Post® activity is all just a click away.

“With the new mobile search, bid and buy capability, Trading Post® on your mobile offers real time access to all Trading Post® inventory, including classifieds and auction ad listings. Australians can now find great bargains while they’re on the go, or without having to leave the comfort of their couch,” Ms Brook said.

“Capitalising on the 4.4 million 3G handsets in use across Australia, Trading Post® Mobile extends our reach to an entirely new audience of people not currently using our weekly paper or visiting tradingpost.com.au.

“Sellers will also reap the benefits of the new Trading Post® Mobile site, now their online advertisement is replicated on the mobile site. This means millions of potential customers are walking around with advertisements in their pocket via a medium that is experiencing exponential growth rates,” said Ms Brook.

For the first time in Australia, buyers and sellers can receive free SMS alerts informing them when their auction is ending, when they’ve won or been outbid, as well as being able to send any classified or auction ads to their mobile.

“These new mobile functionalities, as well being able to search, bid and buy on the fly, make Trading Post® an industry leader in the mobile shopping market.

“One of the most exciting developments for Trading Post® is it allows us to build a bridge between our print and online worlds enabling buyers and sellers to easily transition from traditional media to digital media and back again,” Ms Brook said.

The announcement comes almost six months after the reinvigoration of tradingpost.com.au in a move that further establishes Trading Post®’s commitment to offering the best shopping experience for Australian buyers and sellers.

The move also supports Sensis’ position as a leading mobile content business and demonstrates Sensis’ commitment to developing innovative ways to connect buyers and sellers.

Specifically designed to optimise the visual display on different mobile handsets, the interface is easy to use, fast and free for all Telstra Next G™ mobile customers.

To start using Trading Post® on your mobile simply type m.tradingpost.com.au into your mobile browser or for Telstra customers, click on the BigPond portal home tab for free access.

In developing the new mobile capability, Ms Brook said this is a truly Australian product, built by Sensis’ dedicated mobile team in Melbourne.

“Our focus has been on developing an easy to use mobile site that enriches our existing portfolio including some of Australia’s best known information brands: Yellow®, White Pages®, Whereis®, Sensis Search and Citysearch®. These products enable consumers to access and continue their search wherever they are, and we are seeing great results with more than 2.5 million searches performed across the Sensis mobile products every month.”

Click on the link to view a video demonstration of Trading Post® on your mobile www.tradingpost.com.au/TradingPostMobile

To receive a direct link to Trading Post® Mobile text the word TPMobile to 0415 268 766 or for people with Mobile Code enabled phones, scan the mobile code below.

About Sensis

Sensis is Telstra's advertising business and Australia's leading directories information resource, helping Australians find, buy and sell. Sensis delivers innovative and integrated local search and digital marketing solutions via print, online, voice and mobile channels to connect Australians 24 hours a day, seven days a week. Sensis' powerful, multi-channel portfolio provides an unparalleled local information source incorporating the White Pages® and Yellow Pages® directories; the MediaSmart digital advertising business; the Whereis® digital mapping business; the Citysearch® entertainment and lifestyle website; the sensis.com.au search engine; the 1234 operator-assisted, premium voice information service; and the accommodation website gostay.com.au. Sensis is also a partner in some of China's most popular websites including real estate and home furnishings website, SouFun.com; auto websites Autohome.com and Che168.com; and digital devices websites IT168.com and PCPop.com.cn.