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Sensis China
Information about Sensis’ investments in China.
Overview
Sensis manages a number of investments in China on behalf of Telstra.
Sensis has investments in five chinese online businesses in the real estate, auto and digital device markets. Combined, these investments provide a leading position in the Chinese online real estate, auto and digital device advertising markets.
Revenue is generated primarily through online display advertising and product listing fees on the respective websites.
Sensis strategy has been to find major players in high growth, high potential, online markets; companies with a strong strategic fit with Sensis that would benefit from our core directories and advertising capabilities. Sensis Chinese partners manage the operations on a day-to-day basis in China.
Sensis China website investments
| Website |
Description / target audience |
| SouFun |
China’s largest real-estate and home furnishing and improvement website. SouFun provides information, advertising and listing services to China’s growing online real estate, home furnishing and home improvement sectors. |
| IT168 |
Caters for IT managers and specialists and sells products such as servers and routers |
| PCPop |
Consumer audience offers products for sale such as MP3 players and cameras |
| autoHome |
Mainstream consumer car website with great video functionality on the site |
| Che168 |
Car enthusiasts, with indepth editorial content such as owner reviews and a large used car listings |
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