Bruce Akhurst assumed the role of Sensis CEO on 1 January 2005. In Telstra, the Sensis CEO position is of Group Managing Director (GMD) level and, as such, Bruce reports directly to the CEO of Telstra, and is a member of the Telstra Chief Executive Officer's Leadership Team.

Bruce is Chairman of the Foxtel board, a director of Soufun Holdings Limited and Chairman of Sequel Limited.

Prior to his current appointment, Bruce was GMD of Telstra Wholesale, BigPond™ and Media Services, in addition to being Telstra Group General Counsel and Sensis Chairman. Bruce joined Telstra as General Counsel in late 1996 and was appointed Group Managing Director Legal and Regulatory in early 1999. Before joining Telstra, Bruce was a Managing Partner at national law firm, Mallesons Stephen Jaques. Bruce has completed a Bachelor of Economics and Bachelor of Law.

Thomas Arthur is General Manager Sensis Digital Marketing Services. In this role, Thomas is responsible for Sensis’ MediaSmart®, Business Information Services®, and AdStream® businesses, the CitySearch® and Whereis® websites, the company’s voice services including 1234, Call Connect (12456) and Directory Assistance (1223), and its digital and print mapping businesses.

Thomas joined Sensis in August 2000 as General Manager, Telecommunications Solutions and held the position of General Manager, Product from August 2002 until November 2004.

Prior to joining Sensis, Thomas worked at Telstra where, since 1988, he held a range of senior roles including General Manager, Pricing and Marketing, President of Telstra China and Operations Manager for MobileNet. He was a member of the Federal Government's 1988 Telecommunications Policy Review. Thomas has qualifications in Economics and Law from the Australian National University.

Geoff Avard joined Sensis in July 2007 in the role of General Manager, Strategy. Most recently, Geoff was the Director of Strategy and Operations with European Directories, a pan-European directory and search company with operations in nine countries. Geoff has a long history and broad experience in the directory and search industry, and previously worked at Sensis in a range of different roles including strategy, business development, marketing and operations.

Geoff holds a Bachelor of Business (Marketing) from Australia’s Monash University and Master of Business Administration from the University of Melbourne.

Gary Birmingham joined Telstra in October 1994 and Sensis in September 2001.

As National Sales Director for our Yellow Pages® regional markets, Gary is responsible for managing a widely dispersed salesforce servicing Australia’s regional markets.

Prior to taking on this role in 2008, Gary was the Yellow Pages® State Sales Director for Queensland and held several sales operational roles within the business. Prior to moving to Sensis Gary was the National Call Centre Manager for one of Telstra’s customer service channels looking after several call centres around Australia.

Angela assumed the role of National Sales Director Yellow Pages® in 2006. In this role, Angela is responsible for the sales teams servicing the Melbourne, Adelaide and Perth metropolitan markets. She is a member of the CEO Leadership team and reports to the Chief Operating Officer.

Angela has had 21 years in the directories industry. Prior to her current role, she has held senior roles in the successful Yellow Pages® and White Pages® print and online business in sales and marketing positions, including National Sales Director Print – Yellow® Pages and White® Pages, Sales Strategy and Operations – Yellow® Pages and White® Pages, and Group Manager Marketing.

Megan Taylor was seconded to the position of (Acting) General Manager, Corporate Affairs in September 2009 replacing Prue Deniz who is on maternity leave.

Megan joined Sensis in 2000 and has held a number of roles at Sensis and Telstra during this time. Prior to taking up this recent secondment, Megan held the position of Group Manager, Corporate Reputation.

In her role as General Manager Corporate Affairs, Megan is responsible for creating communication strategies that positively influence Sensis' reputation and image among its stakeholders.

She holds a Bachelor of Arts (Communications) and a Graduate Diploma in Industrial Relations and Human Resource Management.

George Elsey joined Sensis in October 2001 as General Manager, Human Resources. During his time at Sensis, George has been instrumental in leading the employee People Commitment Program and successful staff integration programs following company acquisitions made in Australia and China.

Before joining Sensis, George worked at Qantas for six years where he was Group General Manager Human Resources. In addition to Qantas, George has held senior human resources positions in the mining, meat export and manufacturing industries. He has extensive experience in industrial relations, organisation change, training and management development, designing and structuring businesses, and strategic change management.

Niki Hantzis joined Sensis in January 2005 as General Counsel of the Legal group. Before joining Sensis, Niki spent five years with Telstra Wholesale, three of those as the General Counsel. Niki has a wide range of expertise in telecommunications, trade practices law and mergers and acquisitions. Prior to joining Telstra, Niki worked with British Telecommunications plc in London and was a Senior Associate with Mallesons Stephen Jaques, specialising in telecommunications and commercial law.

Niki holds a Bachelor of Economics, Bachelor of Law and Graduate Diploma in International Law.

Geoff Hoffmann was appointed to the position of National Sales Director Yellow Pages® - North East in June 2009. In this role, Geoff is responsible for the sales teams servicing the Sydney and Brisbane metropolitan markets. Prior to his current appointment Geoff was National Sales Director – White Pages®.

Geoff has been within Sensis since 1992, starting his career as a telephone sales consultant in the Adelaide office. Since then Geoff has held various roles within Sales including Account Executive, Account Director, Call Centre Sales Director and Sales Director South West.

Geoff is a qualified Draftsman and has undertaken a number of leadership and behavioural science courses throughout his career.

Grainne Kearns was appointed Chief Information Officer in June 2009. In this role, Grainne is responsible for all aspects of Sensis’ IT infrastructure and line-of-business application development, support and maintenance, including IT service delivery and security. Under Grainne’s direction, the IT department is dedicated to working with Sensis’ line-of-business and industry partners to align Sensis’ IT strategy with the company’s business strategy.

Grainne has been with Sensis and previously Telstra since 2004. Most recently she has held the role of GM, Enterprise Infrastructure Services, reporting to the CIO. In this role she led Sensis’ IT Infrastructure and Operations organisation. With 22 years of IT experience, Grainne has held a wide variety of IT roles both in Australia and overseas in the banking, insurance and telecommunications industries.

Prior to her appointment as CIO, Grainne was awarded the acclaimed ComputerWorld Top 100 Leaders Award in 2008, the only Australian and 1 of only 10 women worldwide to receive this award.

Eugene assumed the role of General Manager Operations in March 2009.

Eugene commenced with Sensis in March 2001 and has held numerous roles since joining the organisation, including his most recent role of Group Manager Sales Operations. Eugene has worked in the Product, Interactive and Sales areas of the business over this period.

Prior to joining Sensis, Eugene was with Telstra for 15 years spending 12 of those in the Mobiles business. At Telstra, Eugene gained extensive experience in customer service, dealer support, product and systems development. Eugene also spent seven years in the aerospace industry gaining extensive experience in quality assurance.

Robert Rath is responsible for business development, strategy execution and ongoing operations of Sensis’ expanding interests in China. Included in this portfolio are China's number one real estate web site – Soufun; CHE168 and Autohome - China’s largest automotive sites; and leading online IT and consumer electronics web sites - IT168 and PCPop. Robert is based in Beijing, China.

Robert has been a member of the Sensis executive team for the past six years, most recently as General Manager, Sensis Interactive. In this role, Robert was responsible for 1234, sensis.com.au, and Sensis' growing portfolio of location and publishing services, including Whereis® and Universal Publishers.

Before joining Sensis, Robert worked at Telstra for seven years in Sales and Marketing management roles and most recently as National General Manager, Consumer Sales. Robert began his career at IBM in 1982, where he held various technical, sales and marketing positions.

Robert has completed Post Graduate diploma in Management at Macquarie University. He has completed a Company Director diploma from the Australian Institute of Company Directors and is currently a Director of the China-Australia Chamber of Commerce.

Melissa Reynolds was appointed National Sales Director White Pages® in May 2008. In this role, she is responsible for revenue and customer growth across all White Pages® products and segments.

Melissa joined Sensis in 2006 as Group Manager White Pages® Product and Marketing. Prior to joining Sensis, Melissa held senior marketing, product and change management roles in ANZ and Westpac where she spent five and 15 years respectively.

Reporting to the Chief Operating Officer, Michael is responsible for Sensis’ Service & Delivery functions spanning Customer Care, Advertising Design and Fulfilment, paper sourcing, printing and distribution for Sensis’ Yellow Pages® and White Pages® product suite.

Michael joined Sensis in May 2004 as Group Manger Customer Care and in 2007 became Group Manager Production prior to moving into his current role General Manager of Service Delivery in March 2009.

Before joining Sensis, Michael was the Head of Orange Mobile Customer Care at Hutchison Telecoms and prior to that he served as a Company Director for SITEL Corporation, a global BPO organisation where he was Director, Business Development in Australia. Having immigrated to Australia in 1997 Michael had previously worked at British Telecom in the UK in Development and Training.

Michael holds a Bachelor of Engineering degree (Electrical & Electronic).

Silvio Santostefano was appointed Chief Financial Officer in June 2009. In this role, Silvio is responsible for all financial and management accounting and administration functions including payroll, fleet and property.

Silvio has been with Sensis since 1989. During this time, Silvio has held various positions including Finance Director, Group Financial Controller – Directory Solutions and Group Manager Financial Planning.

Silvio is a Certified Practicing Accountant and registered Tax Agent and holds a Bachelor of Business degree.

As General Manager Marketing, Michelle Sherwood is responsible for the marketing communications, strategic communications and product management functions across some of Sensis’ most well known brands, including Yellow Pages®, White Pages®, Whereis®, Citysearch®, 1234 and Call Connect, sensis mobile and sensis.com.au.

Prior to her current appointment, Michelle held a variety of senior sales, marketing and product positions at Sensis, most recently as National Sales Director for Yellow Pages® Directories, yellowpages.com.au and Yellow™ Mobile.

Michelle joined Sensis in 2002. Before joining Sensis, Michelle was the National Marketing Director for CitySearch, then owned by John Fairfax, where she was responsible for the award winning re-branding and launch of the print and online directory.

Michelle has attended the Harvard Business School’s General Management Residential Programme.

As Chief Operations Officer, Gerry Sutton is responsible for managing Sensis’ end-to-end Yellow Pages® and White Pages® businesses.

Gerry joined Sensis in 2005 as General Manager Sensis Strategy, was appointed Chief Information Officer in 2006 and in May 2009 was appointed Chief Operations Officer.

Joining Telstra in 1999, Gerry has led several significant initiatives within Foxtel and BigPond. He was instrumental in the restructuring of the Pay TV industry in Australia, and implemented Telstra’s bundling of Pay TV with telephony through the landmark regulatory decision in 2002. In addition, Gerry was also responsible for developing the strategy and management for content relationships, including AFL/NRL, V8 Supercars, Games, Music and Movies. Gerry maintains his Directorship of Telstra’s investment in Foxtel and is the Chairman of Adstream Australia.

Prior to Telstra, Gerry held several roles within Kodak over a 26 year period, commencing as an IT software engineer and progressing to President and CEO of Eastman Software, a Boston based workflow and e-commerce subsidiary of Eastman Kodak. Gerry has completed a Bachelor of Science from Monash University majoring in Computer Science and Applied Mathematics.