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Our Strategy

A simple business model

We’re building growth by focusing on a simple business model.

                     Usage drives advertiser return on investment drives shareholder value.

If we can make the right information easy to find, we will increase our value to buyers and, in turn, usage of our services.

Growing usage means more potential customers, and therefore more return on investment, for advertisers. Continuing to grow this ROI, will lead to more support from advertisers.

Which in turn will lead to growing value for Telstra investors.

This model supports continuing growth in three areas:

  • Maintaining and building our position as Australia’s number one provider of directories and local search services through the Yellow Pages® and White Pages® directories
  • Building our competence and share of digital marketing services through CitySearch, Whereis, 1234, Adstream and our Business Information Services, which include MacroMatch, White Pages® TotalCheck and White Pages® Direct Access 
  • Growing in new markets