Sensis® e-Business Report
The annual Sensis® e-Business Report tracks SME use of technology and electronic commerce activity. Since June 2005, the report has incorporated information from the Sensis® Consumer Report on consumer behaviour and attitudes towards e-business.
- Optimising E-Mail usage
- Permission-based E-mail marketing
- Building and managing a website
- Website hosting
- Online advertising
- Business automation
- Electronic customer relationship management
- Wireless e-business
The Sensis® e-Business Report is primarily based on findings from the Sensis® Business Index, which is drawn from surveys of 1,800 metropolitan and regional SMEs.
Each report below will open as an Adobe Acrobat file in a new window.
Yellow Pages® Special Report - Technology in the Small Business Sector - August 1997
Trend data over this February 1994 to May 1997 period suggest that usage of notebook computers and pagers in small business may have peaked in 1995. For example, between May 1995 and May 1997, the proportion owning a notebook computer decreased by 3 percentage points, whilst the proportion owning a pager nearly halved.
Yellow Pages® Special Report - Technology in the Small Business Sector - July 1996
Trend data over the February 1994 to May 1996 period suggest a slowing down in the adoption of computer and communication technology. For example, between February 1994 and May 1995, the proportion owning mobile phones increased by 17 percentage points. This compares with a five percentage point increase over the 12 months to May 1996.
Yellow Pages® Special Report - Technology in the Small Business Sector - July 1995
There has been growth in ownership of all items over the fifteen months or so between the two studies. In particular, there have been very substantial increases in the ownership of mobile phones, modems and CD Rom drives. Ownership of CD Roms has increased almost fourfold between February 1994 and May 1995.