Sensis® e-Business Report
The annual Sensis® e-Business Report tracks SME use of technology and electronic commerce activity. Since June 2005, the report has incorporated information from the Sensis® Consumer Report on consumer behaviour and attitudes towards e-business.
Topics include:
- Optimising E-Mail usage
- Permission-based E-mail marketing
- Building and managing a website
- Website hosting
- Online advertising
- Business automation
- Electronic customer relationship management
- Wireless e-business
The Sensis® e-Business Report is primarily based on findings from the Sensis® Business Index, which is drawn from surveys of 1,800 metropolitan and regional SMEs.
Each report below will open as an Adobe Acrobat file in a new window.
-
Yellow Pages® e-Business Report - July 2002
July 2002
This special report examines small and medium sized enterprises (SMEs) and their attitudes towards, and experiences with, e-business. Research with 1,800 SMEs was undertaken across a range of online technologies, including the Internet and email. The research was undertaken in May 2002.
YellowPagesSpecialReport_eBusiness_July02.pdf (7.07MB)
-
Sensis® Special Report - eCommerce and Computer Technology - July 2001
July 2001
This special report examines small and medium sized enterprises (SMEs), their attitudes towards and experiences with e-commerce. Research with 1,800 SMEs was undertaken across a range of online technologies, including the Internet and email. The research was undertaken in May 2001.
YellowPagesSpecialReport_eCommerce_July01.pdf (1.77MB)
-
Yellow Pages® Special Report - eCommerce and Computer Technology - June 2000
June 2000
This special report examines small and medium sized enterprises (SMEs), and their attitudes towards and experiences with e-commerce. Research with SMEs was undertaken across a range of online technologies, including the Internet and email. The research was undertaken in two phases - quantitative (February 2000) and qualitative (April-May 2000) - and has been integrated into one, comprehensive special report.
YellowPagesSpecialReport_eCommerce_June00.pdf (537.10kB)
-
Yellow Pages® Special Report - eCommerce and Computer Technology - May 1999
May 1999
A strong surge in use of computer technology and electronic commerce (e-commerce) in the past 12 months is reported by small and medium businesses, according to the annual Yellow Pages® Small Business Index survey of computer technology and e-commerce. Particularly strong increases have been reported in the usage of modems - a key requirement for Internet and e-commerce.
YellowPagesSpecialReport_eCommerce_May99.pdf (182.35kB)
-
Yellow Pages® Special Report - eCommerce and Computer Technology - April 1998
April 1998
Computer ownership and use is now a way of life for Australia's businesses. Some 75% of all small businesses (those employing between 1 and 19 full-time persons) and 99% of all medium businesses (those employing between 20 and 200 full-time persons) use computers, and more than half of those with computers rely on them as much as possible. The Yellow Pages® Small Business Index found that the extent of reliance on computers was one of the key determining factors behind Internet use and perceived potential to use e-commerce.
YellowPagesSpecialReport_eCommerce_Apr98.pdf (282.79kB)