Customer Centre

Sensis® e-Business Report

The annual Sensis® e-Business Report tracks SME use of technology and electronic commerce activity. Since June 2005, the report has incorporated information from the Sensis® Consumer Report on consumer behaviour and attitudes towards e-business.

Topics include:  

• Optimising E-Mail usage
• Permission-based E-mail marketing
• Building and managing a website
• Website hosting
• Online advertising
• Business automation
• Electronic customer relationship management
• Wireless e-business

The Sensis® e-Business Report is primarily based on findings from the Sensis® Business Index, which is drawn from surveys of 1,800 metropolitan and regional SMEs.

Each report below will open as an Adobe Acrobat file in a new window.

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Year All 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995

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• Sensis® e-Business Report - August 2012

  August 2012

  Sensis® e-Business Report 2012 shows significant growth in the ownership of smartphones, tablet devices and wireless internet access among small businesses and consumers, who are gradually getting more savvy about responding to an increasingly mobile online customer base.

    2012 Sensis E-Business Report (369.41kB)

• Sensis E-Business Report 2011

  October 2011

   This special report examines a selection of small and medium sized enterprises and their attitudes towards, and experiences with, e-business. Research with 1,800 SMEs was undertaken across a range of online technologies, including the internet and email. Results in this report also include data on Australian consumers, which was collected concurrently through a consumer survey of 1,000 consumers.

     E-Business Report 2011 (334.40kB)

• Sensis e-Business Report September 2010

  September 2010

  Sensis® e-Business Report 2010 showed mobile internet usage almost doubled in the past year, with Australians turning to their phones to access the internet even when a computer may be available. For Australian small and medium businesses, it showed despite their continuing take up new applications like social media marketing, very few have developed a digital business strategy to make the most of opportunities.

    2010SeptemberSensise-BusinessReport (333.19kB)

• The Sensis® e-Business Report - August 2009

  August 2009

  Sensis® e-Business Report 2009 showed of those SMEs that are connected to the internet, 96 per cent now have broadband connections, up from 94 per cent last year. With 26 per cent of Australians now using their mobile phones to search on the internet, with searching for information on products and services, using social networking sites and looking for suppliers of goods and services the most popular usages.

   2009_Sensis_e-Business_Report.pdf (302.03kB)

• The Sensis® e-Business Report - July 2008

  July 2008

  Sensis® e-Business Report 2008 showed of those SMEs that are connected to the internet, 94 per cent now have broadband connections, up from 91 per cent last year. With nine per cent of Australians now having a mobile e-mail or BlackBerry® device, the level of usage has changed over the past year to be more business oriented. The majority (62 per cent) reported never turning off their mobile e-mail, with fifty per cent reporting that they almost always responded to work-related e-mails outside of office hours. E-mail was the number one SME use of the internet (98 per cent), followed by looking for information about products and services (89 per cent) and getting reference information or research data (84 per cent). Australian consumers also increased their online usage, with 84 per cent connected to the internet, 73 per cent having a broadband connection and strong usage reported for online purchasing, blogging and social networking.

   2008_Sensis_e-Business_Report.pdf (362.24kB)

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