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Free 'Sustainable Growth' book

We are proud to present this free 'Sustainable Growth' book for small and medium sized businesses.   

‘Sustainable Growth' provides small and medium sized businesses with practical information and tips on how to improve their bottom line while reducing their impact on the environment.

We commissioned Jon Dee, Founder and Managing Director of Do Something! and NSW Australian of the Year for 2010, to author this free book as part of our commitment to supporting a sustainable future for Australia’s small and medium sized businesses.

‘Sustainable Growth’ follows the successful advertising and marketing book we produced with Rob Hartnett in 2006, with a second edition printed in 2008, 'Small Business, Big Opportunity: Winning the right customers through smart marketing and advertising'. Almost 130,000 copies of this book have been given away free of charge to businesses all over Australia.

You can download your FREE copy of ‘Sustainable Growth’ below. 


Reviewer comments, a message from our Chief Executive Officer Bruce Akhurst and an introduction from author Jon Dee. As Dee says, “For the modern and efficient business it’s not a case of having a successful company OR a healthy environment. In a truly sustainable world, you must have both”.

 pdf icon  Sustainable Growth - introduction.pdf (1,016.72kB)

Chapter 1 – Sustainability: a turning point for your business

It makes good business sense to pay attention to the social and environmental bottom line.’ Chapter 1 takes a look at what sustainability is and why it’s so important for small and medium businesses to understand.

pdf icon  Sustainable Growth - chapter 1 (second ed) (732.52kB)

Chapter 2 – The hot issue of climate change

‘Carbon dioxide and other greenhouse gases warm the surface of the planet naturally by trapping solar heat in the atmosphere.’ Chapter 2 explains what climate change is in easy to understand language and takes a look at its history. It also takes a look at greenhouse gases, what an ‘emissions trading scheme’ is, as well as what ‘carbon offsetting’ actually means. Importantly, this chapter looks at both the challenges and opportunities climate change presents Australian businesses.

pdf icon  Sustainable Growth - chapter 2 (second ed) (472.26kB)

Chapter 3 – Sustainable procurement: ‘green up’ for business growth

‘Sustainable procurement is when companies buy goods and services based on environmental and social, as well as financial aspects.’ Chapter 3 looks at how many Australian companies have started to ‘green up’ their supply chain and the impact this is having of small and medium businesses who supply them. Businesses that are price competitive and committed to reducing their impact on the environment can gain a competitive advantage over businesses purely focused on the bottom line.

pdf icon  Sustainable Growth - chapter 3 (second ed) (607.47kB)

Chapter 4 – Lifting the lid on waste and recycling

‘Everything your business throws away is something you’ve paid for – and you also have to pay to have it carted away.’ Chapter 4 explains how recycling and waste management help the economy, and how businesses can actually save money by implementing smarter waste and recycling practices.

pdf icon  Sustainable Growth - chapter 4 (second ed) (581.07kB)

Chapter 5 – Get on board with sustainable transport

‘When looked at in four key areas – greening your fleet, supply chain, business travel and encouraging employees – there are opportunities for everyone.’ Chapter 5 explores how small and medium sized businesses to save money and reduce pollution by making better decisions around transportation. 

pdf icon  Sustainable Growth - chapter 5 (second ed) (645.57kB)

Chapter 6 – Reduce, reuse, recycle: easy steps to cut out paper waste

‘Using less paper not only saves money, it can also reduce poor practices and inefficiencies that excessive paper use may create in your business.’ Chapter 6 takes a look at all the advantages of reducing paper use in the office and explores some of the easy ways this can be done, such as sharing documents electronically, digital filing systems and online invoicing. 

pdf icon  Sustainable Growth - chapter 6 (second ed) (380.52kB)

Chapter 7 – Seeing the light: energy choices that save money and the environment

The quickest and most cost-effective way for your business to save money is to reduce unnecessary energy use.’ Author Jon Dee says, “If you were going to read only one chapter in this book, then this would be the one.” Chapter 7 explains why energy efficiency is the ‘low-hanging fruit’ for small and medium sized businesses when it comes to saving money and reducing emissions.

pdf icon  Sustainable Growth - chapter 7 (second ed) (777.04kB)

Chapter 8 – Splash out with water savings

‘There are steps everyone can take to be more efficient and use less water.’ Chapter 8 looks at the steps all businesses can take to be more efficient and use less water while maintaining business operations.

pdf icon  Sustainable Growth - chapter 8 (second ed) (491.46kB)

Chapter 9 – It’s all around you: sustainable buildings and workspaces

The business case for greener buildings is clear. While a sustainable building can cost more to refurbish or construct, it offers long-term operational savings…’ Chapter 9 explores some of the ways workplaces – regardless of whether it’s a factory or a pharmacy – can be more sustainable and more productive.

pdf icon  Sustainable Growth - chapter 9 (second ed) (593.49kB)

Chapter 10 – Eco-design: the environmental impact at every stage of your product’s life

‘The process of eco-design looks at the natural resources a product or process uses, the waste it creates and, equally as important, how the product or service is used and influences behaviour.’ Chapter 10 is about designing products and services in a way that minimises negative environmental impacts.   

pdf icon  Sustainable Growth - chapter 10 (second ed) (377.36kB)

Chapter 11 – Get connected with sustainable IT and business devices

‘From the office desk to the shop counter, the factory floor to out on the road, digital technology has become indispensable in virtually every aspect of business.’ Chapter 11 looks into why it’s so important to make the right choices when it comes to IT from an economic and environmental point of view.

 pdf icon  Sustainable Growth - chapter 11 (second ed) (425.92kB)

Chapter 12 – Bringing it together with an environmental management system

‘An environmental management system provides an objective assessment of your environmental impact and what your business is doing to address it.’ Chapter 11 explains how environmental management systems (EMS) can help small and medium businesses to proactively manage their environmental impact, which in turn can benefit their bottom line. It outlines how to start an EMS, how to ensure legal compliance and how to set targets and objectives.

pdf icon  Sustainable Growth - chapter 12 (second ed) (268.73kB)

Chapter 13 – Tell someone who cares: communicate your commitment to sustainability

‘Any sustainability plan must involve communication. It’s a key part of your sustainability journey.’ Chapter 13 explains why it’s so important for businesses to communicate their commitment to sustainability and some of the different ways they can get their messages across. 

pdf icon  Sustainable Growth - chapter 13 (second ed) (494.83kB)

Resources and tools

‘There are many government and business-led resources that can help SMEs on their sustainability journey.’ This final section features a list of important online resources, the glossary, index and information about the author Jon Dee. You’ll also find out some more about the publisher Sensis and lots of information around the environmental credentials of this book.

pdf icon  Sustainable Growth - further resources (second ed) (3.30MB)

Download the complete 'Sustainable Growth' book

Download pdf icon  Small Business, Big Opportunity: Sustainable Growth (second ed) (9.28MB)