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Sensis extends strategic alliance with Google

January 24, 2011

Sensis today announced it has entered a strategic agreement with Google to become an Authorised Reseller of Google’s AdWords advertising program in Australia. This agreement is an extension of Sensis and Google’s existing relationship to provide search marketing services to Australian small businesses.

 Google AdWords is an online advertising platform that allows advertisers to display ads in response to a Google search using keywords related to that advertiser’s products and services. Google Adwords ads appear in the 'Sponsored links' sections on each search results page, above the ‘organic’ search results.

 Small and medium-sized businesses working with the Sensis Yellow Pages team will receive professional, full-service Google AdWords account management, from account setup and activation to ongoing campaign monitoring and optimization.

 Sensis CEO Mr Bruce Akhurst commented: “Sensis continues to look at new ways to broaden our offerings to our customers as we respond to the emerging digital needs of the SME market. This agreement with Google further supports the focus of our team which includes making it easy for small businesses to find more customers online and capitalise on opportunities in the digital world.

 “Today, with the explosion of technology and advertising channels and the popularity of digital devices, Yellow Pages offers small businesses a growing range of marketing solutions across print, online, voice and mobile services, search engines and online mapping sites, new devices such as the iPhone, iPad, Android devices and Telstra’s T-Hub, and satellite navigation devices, to help deliver more customers through their doors,” Mr Akhurst added.

“Our relationship with Sensis will build on their already strong relationships with small and medium sized businesses in Australia and encourage more Australian businesses to use online advertising as a cost-effective way to find and target new customers, whether they are just around the corner or across the globe,” said Todd Rowe, Google’s Head of Global Channel Sales.