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• NSW residents are Australia’s biggest users of social media on tablet devices while NSW businesses reduce social media investment

  21 May 2013

  More NSW residents use tablet devices to connect to social media than any other Australian state, according to the third annual snapshot of Australian social media habits.

• Queenslanders slower to adopt mobile devices for social media but QLD SMBs using social media to engage consumers

  21 May 2013

  Small to medium businesses (SMBs) appear to be missing the mark when it comes to social media with many lacking strategic direction and failing to measure the success of their activities, according to the third annual social media report released today by Yellow Pages®.

• South Australians lagging on smartphone use for social media while SA SMBs lead the way when it comes to offering consumer incentives

  21 May 2013

  More Aussies are connecting to social media, more often, using a mobile device instead of a laptop or PC, a trend South Australians are yet to fully embrace, according to the third annual snapshot of Australian social media habits.

• VIC residents are Australia’s biggest users of social media on smartphones while SMBs miss an opportunity to connect

  21 May 2013

  More VIC residents use mobile devices to connect to social media than any other state, but Victorian businesses have the country’s largest decrease in social media investment in the past year, according to the third annual snapshot of Australian social media habits.

• Western Australians’ above national average for social media use via smartphone while WA SMBs most likely to have a social media presence

  21 May 2013

  Western Australians are above the national average when it comes to accessing social media through mobile devices, instead of a laptop or PC, according to the third annual snapshot of Australian social media habits.

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