Executive Leadership Team
Managing Director, Sensis
John Allan was appointed to the role of Managing Director, Sensis, effective 6 August 2012.
Prior to joining Sensis, John was Chief Operating Officer at The Australian newspaper, where he was responsible for its print and digital assets, as well as its advertising, circulation, operations, events and digital teams.
Over the past 15 years, John has held senior leadership positions in advertising and publishing across both traditional and digital media, including senior roles at Fairfax and News Limited.
As Managing Director, John’s role is to deliver on the Sensis strategy to set up the business for success in the digital age.
John reports to the Group Managing Director, Telstra Media, Rick Ellis.
Executive General Manager, Core Content & Product Management
Carl is responsible for driving Sensis’ position in the rapidly expanding digital advertising market. His portfolio encompasses Australia’s leading navigation business Whereis who supply digital maps to the majority of portable and in-car navigation companies in Australia, Telstra’s digital advertising business MediaSmart, Business Information Services, which offers information and marketing solutions to businesses, the advertising workflow and distribution service provider AdStream, the Citysearch and Whereis websites and the company’s Voice portfolio.
Carl has been part of the Telstra/Sensis family for almost 11 years having worked for two years at Telstra prior to joining Sensis in 2001. Upon commencing employment with Sensis, Carl was instrumental in the merger of the 12456 Call Connect and DA services from Telstra to Sensis and spearheaded the concept, construction and deployment of Sensis’ premium Voice product 1234. As well as heading up the Sensis Voice portfolio, Carl also managed the Whereis.com and Citysearch businesses.
Silvio Santostefano (BB)
Chief Financial Officer
Silvio Santostefano was appointed Chief Financial Officer in June 2009. In this role, Silvio is responsible for all financial and management accounting and administration functions including payroll, fleet and property.
Silvio has been with Sensis since 1989. During this time, Silvio has held various positions including Finance Director, Group Financial Controller – Directory Solutions and Group Manager Financial Planning.
Silvio is a Certified Practicing Accountant and registered Tax Agent and holds a Bachelor of Business degree.
Executive General Manager, Marketing
As General Manager Marketing, Michelle Sherwood is responsible for the marketing communications, strategic communications functions across some of Sensis’ most well known brands, including Yellow Pages®, White Pages®, Whereis®, Citysearch®, 1234 and Call Connect, sensis mobile and sensis.com.au.
Prior to her current appointment, Michelle held a variety of senior sales, marketing and product positions at Sensis, most recently as National Sales Director for Yellow Pages® Directories, yellowpages.com.au and Yellow™ Mobile.
Michelle joined Sensis in 2002. Before joining Sensis, Michelle was the National Marketing Director for CitySearch, then owned by John Fairfax, where she was responsible for the award winning re-branding and launch of the print and online directory.
Michelle has attended the Harvard Business School’s General Management Residential Programme.